BERLIN — The tag line for Kate Moss' second scent, called Velvet Hour, is "Embrace the Night" — and her fragrance licensee, Coty Inc., decided to do just that by hosting a launch event for the scent at Watergate Club here last week.
Moss, a self-professed fan of the nightlife here, selected the venue and knew exactly what she wanted for Velvet Hour, too, which is slated to be launched in September. Moss was actively involved in choosing the fragrance, packaging and name, vetoing options like Enigma and Velvet Night and instead going with Velvet Hour, a name she says invokes dusk, a favorite hour of the day.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)