By and  on May 13, 2008

ROME — Niche fragrance marketer Eau d'Italie has expanded its fragrance portfolio with a fifth scent, called Magnolia Romana.

Like other fragrances in the Eau d'Italie assortment, Magnolia Romana's inspiration is Italy centric. One of the Italian brand's founders, Sebastián Alvarez Murena, came up with the idea for the fragrance while jogging in the gardens of Rome's Villa Borghese.

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