ROME — Niche fragrance marketer Eau d'Italie has expanded its fragrance portfolio with a fifth scent, called Magnolia Romana.
Like other fragrances in the Eau d'Italie assortment, Magnolia Romana's inspiration is Italy centric. One of the Italian brand's founders, Sebastián Alvarez Murena, came up with the idea for the fragrance while jogging in the gardens of Rome's Villa Borghese.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)