By  on May 13, 2011

PARIS — The idea for the first Elie Saab fragrance, due out in July, was to translate his fashion’s DNA and philosophy into a women’s scent.

“The first step at [Shiseido’s Beauté Prestige International] is really to get to know the fashion designer,” said Nathalie Helloin Kamel, vice president of Parfums Issey Miyake and Elie Saab at BPI. “We really try to do our best to put his spirit inside a bottle.”

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