By  on September 25, 2009

PARIS — Elie Saab has signed a 10-year fragrance- and cosmetics-licensing agreement with Beauté Prestige International, a division of Shiseido.

“After more than 27 years of a reputed existence in couture and fashion, Mr. Elie Saab has chosen BPI to create his first fragrance,” stated Rémy Gomez, president of BPI. “This choice reinforces the reason for the being of our house. BPI has, for more than 15 years, successfully brought to the market the vision that creators like Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez have on the world of fragrance.”

“Creating a fragrance has become an essential step of the development of our couture house,” stated Saab. “We have chosen BPI as a partner who is able to actualize our ambitions. We will create together a signature fragrance and an image that embody the DNA of our brand."

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