By  on January 2, 2014

PARIS — Elie Saab has a fashion-forward take for its upcoming women’s fragrance L’Eau Couture.

The new scent takes inspiration not only from the brand’s ready-to-wear — specifically its spring collection that’s full of pale green hues — but also from the notion of springtime, explained Nathalie Helloin Kamel, vice president of Parfums Issey Miyake and Elie Saab at Beauté Prestige International, Shiseido’s fragrance division. She noted, however, that the traditionally springlike “l’eau” scents, which can conjure up bucolic images, aren’t relevant for the brand.

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