PARIS — Elie Saab has a fashion-forward take for its upcoming women’s fragrance L’Eau Couture.
The new scent takes inspiration not only from the brand’s ready-to-wear — specifically its spring collection that’s full of pale green hues — but also from the notion of springtime, explained Nathalie Helloin Kamel, vice president of Parfums Issey Miyake and Elie Saab at Beauté Prestige International, Shiseido’s fragrance division. She noted, however, that the traditionally springlike “l’eau” scents, which can conjure up bucolic images, aren’t relevant for the brand.
“So we started thinking about how we can say spring in the city,” she said. “We wanted to have a l’eau, but a l’eau that is balanced with something that is really linked to a fashion DNA, which is the reason why we created L’Eau Couture. It is really the encounter between the l’eau [fragrance] segment and the couture universe.”
Takasago perfumer Francis Kurkdjian created the green-hued, “soft almondy floral” fragrance that includes in its top Calabrian bergamot essence, plus notes of magnolia, rose and lemon. In the middle is an orange blossom note — a signature of Elie Saab scents — while in the base there’s an accord of green almond plus a vanilla infusion.
Anja Rubik in a cityscape features in the scent’s single- and double-page advertising, which was photographed by Mert Alas and Marcus Piggott.
The new fragrance — Elie Saab’s fourth since its signature scent made its debut in 2011 — is due out in France and the United Arab Emirates starting in late January, with most of the rest of the world following through April.
The 30-, 50- and 90-ml. eau de toilette sprays will retail in France for 43 euros, or $59 at current exchange; 64 euros, or $88, and 89 euros, or $122, respectively.
While BPI executives would not talk numbers, industry sources estimate the new fragrance will ring up $25 million in retail sales during its first year globally.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty