The Kate Spade brand is headed into the fragrance market this fall, with Elizabeth Arden as its licensee.
The fashion company, now owned by Liz Claiborne, has signed a long-term global licensing agreement with Arden, which has held the global licensing rights to Liz Claiborne Inc.’s fragrance brand portfolio since May 2008. That portfolio also includes the Juicy Couture, Usher, Lucky Brand and Claiborne scent franchises.
“Kate Spade is a perfect addition to Elizabeth Arden’s portfolio,” Art Spiro, executive vice president, Global Fragrance Marketing for Elizabeth Arden, told WWD Tuesday. “It is a fresh American designer brand that doesn’t compete with other brands in our portfolio, and it is a brand that is very strong globally, with Asia, South America and Central America among the expanding distribution. We are proud to contribute to bringing the Kate Spade New York lifestyle to the next level, and we think this project is a beautiful evolution of what Deborah [Lloyd, creative director and co-president of Kate Spade New York] has done with this brand.”
Liz Claiborne acquired the Kate Spade business in 2007, and it is run by Lloyd and chief operating officer Craig Leavitt.
Distribution for the Kate Spade fragrance line has not been finalized, although it is expected to mirror the distribution of sister brand Juicy Couture, whose fragrances are in about 1,800 specialty and department store doors in the U.S.
“Elizabeth Arden has a proven track record as a successful partner,” stated Leavitt. “Through our partnership with Elizabeth Arden, we’ll be able to bring another dimension of the Kate Spade New York brand to life.”
The first Kate Spade fragrance was produced by the Estée Lauder Cos. Inc. in May 2002, as the fruit of a deal signed in fall 1999. Lauder relinquished the license in 2004.
Kate Spade, founded in 1993 as a handbag company, has grown to include clothing, accessories, jewelry, shoes, eyewear, legwear, home and stationery, in addition to the planned fragrance.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast