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Elizabeth Musmanno to Head Fragrance Foundation

As president, she will focus on creating strategic alliances and exclusive business initiatives for foundation members.

The Fragrance Foundation has taken another step in its campaign to modernize the organization by naming Elizabeth Musmanno to the position of president, effective immediately.

This story first appeared in the September 25, 2012 issue of WWD.  Subscribe Today.

In her new role, Musmanno will focus on creating strategic alliances and exclusive business initiatives for the members of The Fragrance Foundation. She was preceded in the role by Rochelle Bloom and Annette Green, the organization’s founder.

“I believe the future is strategic liaisons and exposures to different points of view,” Musmanno told WWD on Monday, noting that she also has fashion, art and music ties with the Musmanno Group, the luxury p.r. firm that she will continue to run. Her clients include Vivienne Tam, David Webb Precious Jewels, Bryce Wolkowitz Gallery and Cover FX. “I hope to bring an energy and speed to The Fragrance Foundation. A tech friend pointed out to me that you always need to be in beta mode — you have to work quickly, not waiting until things are perfect. I’ll be out in the world at large, intersecting tech, music and art with the world of fashion and beauty. I’m focused on bringing awareness to consumers, as well as creating value for the membership.”

In addition to her experience in the beauty industry — which includes a stint as vice president of global communications at Unilever Cosmetics International and roles at Revlon, YSL Beauté, Elizabeth Arden and Oscar de la Renta Parfums — Musmanno has also served as worldwide marketing and communications director for Christian Dior Couture and senior vice president of global communications and marketing for Vera Wang.

In May, Jill Belasco, chair of The Fragrance Foundation and president and chief executive officer of Coscentrix, noted: “The board is committed to the evolution and revitalization of the Foundation in this year,” she said. Belasco also said at the time that the board has begun reformulating the 40-year-old organization’s mission devoted to supporting the industry while attracting a new generation of fragrance consumers, built around three words: innovation, education and appreciation. On Monday, Belasco reiterated this goal, noting that Musmanno’s “deep connections in a vast array of industries will bring a fresh perspective to the foundation.” Added Cosimo Policastro, executive vice president of fine fragrances for Givaudan: “We are thinking about the foundation in a completely different way. Elizabeth’s vision will bring a renewed energy to the foundation.”