By and  on June 20, 2008

PARIS — Giorgio Armani and his beauty licensee L'Oréal are out to dazzle consumers starting this fall with the new Emporio Armani Diamonds for Men fragrance, targeting the 20- to 30-year-old urban set.

Armani already commands a dominant position in the men's fragrance market worldwide, according to the firm's executives, thanks to bestsellers such as Aqua di Gio, Code for men and Attitude. Diamonds for Men, whose core consumers are expected to be the youngest yet for products in that portfolio, is meant to further bolster that standing.

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