By  on November 29, 2012

MILAN — Just months after the Estée Lauder Cos. Inc. and Ermenegildo Zegna unveiled their Essenze quintet of men’s fragrances, they announced a new men’s eau de toilette, Ermenegildo Zegna Uomo, which will hit stores this coming spring.

Uomo will be a pillar in Zegna’s fragrance portfolio, according to Lauder’s president and chief executive officer Fabrizio Freda. “It will be much bigger than anything that has been done in the past in Zegna fragrances. There is no comparison,” he said in an interview at the fashion brand’s international headquarters on Via Savona. “The juice wants to reflect the best of the Italian ideals, the Made in Italy concept, the Made in Italy style, the Made in Italy values, but with the maximum possible appeal around the globe.”

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