Berlin — Escada’s new summer scent is ripe for the picking.
The latest fashion fragrance from Proctor & Gamble’s global prestige division, Cherry in the Air, is a fruity gourmand with notes of black cherry, marshmallow and sandalwood the company hopes will represent a sweet treat for both customers and retailers. It’s the 21st edition of the successful limited-edition series that kicked off with 1993’s Chiffon Sorbet. “What we’ve seen with this proposition is that it attracts a younger consumer,” says P&G Prestige global vice president Luigi Feola. “Often these younger consumers are new users of prestige fragrances, so it’s a good point of entry into the prestige fragrance world, which drives category sales growth for our retailers.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"