Berlin — Escada’s new summer scent is ripe for the picking.
The latest fashion fragrance from Proctor & Gamble’s global prestige division, Cherry in the Air, is a fruity gourmand with notes of black cherry, marshmallow and sandalwood the company hopes will represent a sweet treat for both customers and retailers. It’s the 21st edition of the successful limited-edition series that kicked off with 1993’s Chiffon Sorbet. “What we’ve seen with this proposition is that it attracts a younger consumer,” says P&G Prestige global vice president Luigi Feola. “Often these younger consumers are new users of prestige fragrances, so it’s a good point of entry into the prestige fragrance world, which drives category sales growth for our retailers.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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