Berlin — Escada’s new summer scent is ripe for the picking.
The latest fashion fragrance from Proctor & Gamble’s global prestige division, Cherry in the Air, is a fruity gourmand with notes of black cherry, marshmallow and sandalwood the company hopes will represent a sweet treat for both customers and retailers. It’s the 21st edition of the successful limited-edition series that kicked off with 1993’s Chiffon Sorbet. “What we’ve seen with this proposition is that it attracts a younger consumer,” says P&G Prestige global vice president Luigi Feola. “Often these younger consumers are new users of prestige fragrances, so it’s a good point of entry into the prestige fragrance world, which drives category sales growth for our retailers.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)