By  on September 22, 2008

BERLIN — Perfumer Geza Schön is a minimalist.

And the 39-year-old nose, who developed niche fragrance brand Escentric Molecules, a concept based on the use of single, synthetic aroma chemicals, here in 2005, has a good reason to keep things simple. He recently released a pair of new scents, called Escentric Molecules 02, in the U.K., and is embarking on a U.S. rollout strategy for the fragrances.

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