By  on April 5, 2012

MILAN ­— The artisanal fragrance movement is steadily gaining steam with retailers. Attendance at Esxence, an annual four-day niche perfume salon held here, was up this year by 12.86 percent, with a total of 5,572 visitors. The fair wrapped up its fourth edition on Sunday at La Permanente museum, where 155 international brands — a third of them new to the fair — showcased their wares.

Christophe Cervasel and partner Sylvie Ganter, founders of Atelier Cologne, a Paris- and New York-based brand with a Mediterranean flavor, devised a line of absolute colognes that each evoke a highly specific moment, such as a summer gathering of friends sharing breakfast and fresh oranges, or a man feeling lucky as he strides confidently across wet grass. The newest scent, Vanille Insensée, ($170 for a 6.7-oz. spray) relies on vanilla, jasmine, fresh lime, oak moss, woods and spicy coriander to conjure the image of a man who suddenly realizes his former flame is standing before him, wearing his perfume. Atelier Cologne is available in 150 doors worldwide and two new stores, in Paris and Los Angeles, are slated to open this year and in 2013.

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