What comes between Eva Mendes and her Calvins? As of now, nothing.
Coty, which holds the Calvin Klein Fragrances license, and Calvin Klein Inc. said Thursday that Eva Mendes has been tapped to star in the advertising campaign for an as-yet-unnamed Calvin Klein women's fragrance, expected this fall.
Mendes has had a long-standing relationship with Calvin Klein Inc., and has often been spotted sporting Calvin Klein Collection at events such as Fashion Rocks and the Council of Fashion Designers of America Awards.
The actress has also served as a Revlon spokesmodel for the past few years, although that contract is said to have concluded.
Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, said the actress was chosen for her "sultry appeal that resonates globally."
"We've been looking at Eva [at Coty] for awhile, not just for Calvin," Walsh told WWD Thursday. "Her awareness and likability have been on the rise since 2003 — she consistently generates a very positive response. Both men and women find her incredibly attractive, fit and sexy. And because her awareness is growing worldwide, we are planning this fragrance as a global launch."
Walsh declined to give details about the fragrance or to be more specific about the ads themselves.
Tom Murry, president and chief operating officer of Calvin Klein Inc., noted that Mendes joins a long list of memorable spokeswomen, including Scarlett Johansson, Kate Moss and Christy Turlington.
"Eva exudes an effortless and unpretentious sensuality, which is perfectly in line with the Calvin Klein brand DNA," he stated.
The campaign will include TV and print components, as well as an online component. Print ads are expected in October fashion, beauty and lifestyle magazines; TV dates have not yet been confirmed. Walsh said Mendes will also do personal appearances globally for the new fragrance.
Walsh and Murry declined to discuss Mendes' compensation for the campaign. Industry sources have estimated that such deals generally involve compensation of about $3 million to $5 million over the life of a three-year contract.
As for her day job — acting — Mendes is in post-production with "The Women," which also stars Jada Pinkett Smith, Meg Ryan, Carrie Fisher and Annette Bening. The film is slated for a fall release. She has also completed "The Spirit," a fantasy-thriller due out in early 2009.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews