What comes between Eva Mendes and her Calvins? As of now, nothing.
Coty, which holds the Calvin Klein Fragrances license, and Calvin Klein Inc. said Thursday that Eva Mendes has been tapped to star in the advertising campaign for an as-yet-unnamed Calvin Klein women's fragrance, expected this fall.
Mendes has had a long-standing relationship with Calvin Klein Inc., and has often been spotted sporting Calvin Klein Collection at events such as Fashion Rocks and the Council of Fashion Designers of America Awards.
The actress has also served as a Revlon spokesmodel for the past few years, although that contract is said to have concluded.
Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, said the actress was chosen for her "sultry appeal that resonates globally."
"We've been looking at Eva [at Coty] for awhile, not just for Calvin," Walsh told WWD Thursday. "Her awareness and likability have been on the rise since 2003 — she consistently generates a very positive response. Both men and women find her incredibly attractive, fit and sexy. And because her awareness is growing worldwide, we are planning this fragrance as a global launch."
Walsh declined to give details about the fragrance or to be more specific about the ads themselves.
Tom Murry, president and chief operating officer of Calvin Klein Inc., noted that Mendes joins a long list of memorable spokeswomen, including Scarlett Johansson, Kate Moss and Christy Turlington.
"Eva exudes an effortless and unpretentious sensuality, which is perfectly in line with the Calvin Klein brand DNA," he stated.
The campaign will include TV and print components, as well as an online component. Print ads are expected in October fashion, beauty and lifestyle magazines; TV dates have not yet been confirmed. Walsh said Mendes will also do personal appearances globally for the new fragrance.
Walsh and Murry declined to discuss Mendes' compensation for the campaign. Industry sources have estimated that such deals generally involve compensation of about $3 million to $5 million over the life of a three-year contract.
As for her day job — acting — Mendes is in post-production with "The Women," which also stars Jada Pinkett Smith, Meg Ryan, Carrie Fisher and Annette Bening. The film is slated for a fall release. She has also completed "The Spirit," a fantasy-thriller due out in early 2009.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast