By  on June 30, 2010

ROME — “There’s something appropriate about the name Guilty coming out of Rome. It’s a very Catholic word,” said “Sin City” creator Frank Miller here on Tuesday for the preview of Gucci’s new women’s fragrance, dubbed Gucci Guilty and slated to hit shelves worldwide in September.

Miller directed the scent’s TV advertising campaign — his first film foray for a fashion house — a sexy love tryst set against a futuristic cityscape filmed in his cartoon aesthetic style and featuring actors Evan Rachel Wood and Chris Evans. The ad was shot in Rome’s famed Cinecittà Studio. “When I found out we were shooting in the same studio he used, I thought I would either be inspired or drowned in some very big shoes, ” said Miller, who revealed he has the script ready for “Sin City 2” and the story for “Sin City 3.”

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