ROME — “There’s something appropriate about the name Guilty coming out of Rome. It’s a very Catholic word,” said “Sin City” creator Frank Miller here on Tuesday for the preview of Gucci’s new women’s fragrance, dubbed Gucci Guilty and slated to hit shelves worldwide in September.
Miller directed the scent’s TV advertising campaign — his first film foray for a fashion house — a sexy love tryst set against a futuristic cityscape filmed in his cartoon aesthetic style and featuring actors Evan Rachel Wood and Chris Evans. The ad was shot in Rome’s famed Cinecittà Studio. “When I found out we were shooting in the same studio he used, I thought I would either be inspired or drowned in some very big shoes, ” said Miller, who revealed he has the script ready for “Sin City 2” and the story for “Sin City 3.”
Moving from one ancient civilization to another, Miller’s new graphic novel, “Xerxes” — a prequel to “300,” a tale of Spartan glory in ancient Greece — is set for release in 2011.
Wood joined Miller, Gucci creative director Frida Giannini, chief executive officer Patrizio Di Marco and 120 guests for dinner and a 3-D preview of the commercial here on Monday night. Wood revealed she had learned Italian for her role in HBO’s forthcoming miniseries “Mildred Pierce,” alongside Kate Winslet and directed by Todd Haynes.“I play an opera singer, and a couple of months before we started shooting I studied Italian and German so I could lip-synch,” she said. The all-black-clad actress is also looking forward to the release of Robert Redford’s film “The Conspirator,” in which she stars with Robin Wright, slated to hit screens later this year. “I’m such a ‘Butch Cassidy and the Sundance Kid’ fan. Every time he came over, I got a little flustered.”
It’s not only Wood’s face that gets a featured role in Gucci’s 60-second spot, but her ankle tattoo does too — “an homage to Pink Floyd’s ‘Shine On You Crazy Diamond.’” Giannini noticed that Wood and Evans both had matching body art.
“Her tattoo is part of her character, so we left it in. We didn’t want to transform her into someone else,” said an upbeat Giannini. She said the ad’s fittingly noir soundtrack is courtesy of London-based band Friendly Fires and its cover version of Depeche Mode’s song ‘Strange Love.’
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)