By  on April 24, 2009

Fashion retailer Express LLC is getting into the fragrance game with the launch of its first scent, a men’s fragrance called Express Reserve, which is due out during the second week of July.

The idea is to tap into guys who aspire for a reserved table at the hottest nightclub or appreciate a fine liquor, according to David Kornberg, the retailer’s executive vice president of men’s merchandising and design.

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