For Lady Gaga, the taste of fame is bitter and sweet.
The pop icon was forced to reveal the details of her upcoming scent, Lady Gaga Fame, earlier than planned after an editor leaked a photo of the bottle and its outer carton via Twitter.
Gaga was not pleased, tweeting on Wednesday, “Looks like photos of my perfume are being leaked. Oh you fashion editors, I could just crinkle my hands at you!” Her tweet included a photo of the fragrance, which houses a black eau de parfum in a clear bottle topped with a bold, Art Deco-looking gold cap.
While the definition of “crinkle” may be murky, Gaga took to her Web site on Thursday to make the details of first fragrance foray crystal clear. Well, sort of: The fragrance’s ingredients promises to deliver “a true metamorphosis of the scent when worn on skin.”
Lady Gaga Fame is billed as the first black colored edp. But fear not, once the juice is airborne, it becomes colorless. The scent, due out in September, was created in collaboration with Gaga’s own Haus Laboratories in association with Coty Inc.
The launch will coincide with Gaga’s second Vogue cover, which according to sources has already been shot by Mert Alas and Marcus Piggott, as WWD reported earlier this week.
Rather than the traditional olfactive structure of top, middle and base notes, Fame relies on what’s being called “push-pull technology,” where the ingredients interact harmoniously together — free from any hierarchy. The scent features three main accords: dark, sensual light (inspired by belladonna, the deadly nightshade); opulence (a fusion of dripping honey, saffron and apricot nectar), and whispers magnificence (a floral layer of crushed tiger orchid and jasmine sambac).
The bottle was designed in collaboration with Nick Knight and the ad campaign was directed and photographed by Steven Klein.
Even the press release contained Gaga’s personal touch. She wrote, “Enjoy the first-ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X Gaga.”
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)