For Lady Gaga, the taste of fame is bitter and sweet.
The pop icon was forced to reveal the details of her upcoming scent, Lady Gaga Fame, earlier than planned after an editor leaked a photo of the bottle and its outer carton via Twitter.
Gaga was not pleased, tweeting on Wednesday, “Looks like photos of my perfume are being leaked. Oh you fashion editors, I could just crinkle my hands at you!” Her tweet included a photo of the fragrance, which houses a black eau de parfum in a clear bottle topped with a bold, Art Deco-looking gold cap.
While the definition of “crinkle” may be murky, Gaga took to her Web site on Thursday to make the details of first fragrance foray crystal clear. Well, sort of: The fragrance’s ingredients promises to deliver “a true metamorphosis of the scent when worn on skin.”
Lady Gaga Fame is billed as the first black colored edp. But fear not, once the juice is airborne, it becomes colorless. The scent, due out in September, was created in collaboration with Gaga’s own Haus Laboratories in association with Coty Inc.
The launch will coincide with Gaga’s second Vogue cover, which according to sources has already been shot by Mert Alas and Marcus Piggott, as WWD reported earlier this week.
Rather than the traditional olfactive structure of top, middle and base notes, Fame relies on what’s being called “push-pull technology,” where the ingredients interact harmoniously together — free from any hierarchy. The scent features three main accords: dark, sensual light (inspired by belladonna, the deadly nightshade); opulence (a fusion of dripping honey, saffron and apricot nectar), and whispers magnificence (a floral layer of crushed tiger orchid and jasmine sambac).
The bottle was designed in collaboration with Nick Knight and the ad campaign was directed and photographed by Steven Klein.
Even the press release contained Gaga’s personal touch. She wrote, “Enjoy the first-ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X Gaga.”
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)