John Varvatos is expanding into women's — fragrance, that is, with his first feminine scent. The designer's signature women's fragrance is set to be launched in February at Saks Fifth Avenue, and could generate more than $10 million in first-year retail sales, doubling Varvatos' beauty business.
Designer John Varvatos, who has built a men's fashion and fragrance business estimated at nearly $100 million, will try his hand with a women's scent in spring — and hopes to more than double the size of his total fragrance business, to more than $20 million, in the process.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)