John Varvatos is expanding into women's — fragrance, that is, with his first feminine scent. The designer's signature women's fragrance is set to be launched in February at Saks Fifth Avenue, and could generate more than $10 million in first-year retail sales, doubling Varvatos' beauty business.
Designer John Varvatos, who has built a men's fashion and fragrance business estimated at nearly $100 million, will try his hand with a women's scent in spring — and hopes to more than double the size of his total fragrance business, to more than $20 million, in the process.
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