By  on June 27, 2013

MILAN — Fendi is seeing red: In September, LVMH Moët Hennessy Louis Vuitton will launch a new women’s eau de parfum, L’Acquarossa, fronted by actress Chiara Mastroianni in a campaign shot by Jean-Baptiste Mondino.

Isabelle Gex, global president of Fendi Perfumes, noted that Fendi’s existing Fan di Fendi men’s and women’s fragrances were performing well internationally, and that with L’Acquarossa the brand wanted to explore “another facet of Fendi.”

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