TOKYO — Salvatore Ferragamo launched its newest fragrance, Incanto Amity, at a pop-up store in Tokyo on Tuesday. The store, located in a shopping complex at the intersection where upscale Omotesando meets quirky Harajuku, will be open through April 17, during which time it will be the only place in the world where the perfume will be sold.
Rollout will then continue throughout Asia, wrapping up in China in July and reaching a total of about 4,000 to 5,000 doors.
The opening event for the pop-up included a short performance by two child ballerinas who were accompanied by two women playing in unison on miniature grand pianos. The store is decorated to match the fragrance’s bottle, with flower and hummingbird motifs in pastel hues of green, pink and yellow.
Incanto Amity is a fresh, citrusy fragrance with top notes of Satsuma mandarin orange and Yubari melon, two Japanese fruits. Middle notes of star jasmine and white peach, and base notes of white cedar wood and white musk round out the scent.
Ferragamo Parfums chief executive officer Luciano Bertinelli said the launch of Incanto Amity in Japan was a response to that market’s enthusiasm for the Incanto line in general, with many consumers collecting the assorted fragrances. “The vivacity, creativity and values that [Incanto] represents are especially appreciated by a young customer seeking ‘kawaii’ objects with a touch of extravagance,” he said.
Bertinelli declined to discuss sales projections for the eau de toilette, but industry sources said the fragrance could bring in 10 million euros in retail sales after a year on the shelf.
Prices are set at 6,000 yen for a 30-ml. bottle, 9,000 yen for a 50-ml. bottle and 12,400 yen for a 100-ml. bottle of the scent, or about $58, $87 and $119 respectively at current exchange.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye