By  on August 4, 2009

MILAN — Gianfranco Ferré perfumes is undergoing a youthful transformation.

Spearheading the brand’s freshened-up look is a fragrance launch called In the Mood for Love. The scent, which is slated to be on shelves here this month, could hit upward of 17 million euros, or $24.5 million at current exchange, in retail sales in its first year, according to industry sources.

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