MILAN — Gianfranco Ferré perfumes is undergoing a youthful transformation.
Spearheading the brand’s freshened-up look is a fragrance launch called In the Mood for Love. The scent, which is slated to be on shelves here this month, could hit upward of 17 million euros, or $24.5 million at current exchange, in retail sales in its first year, according to industry sources.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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