PARIS — Elie Saab Le Parfum and Jean Paul Gaultier’s Kokorico dominated the 20th edition of The Fragrance Foundation France’s awards — otherwise known as the Fifis — that were presented at a gala dinner at the Salle Wagram here Tuesday night.
The scents’ licensee, Beauté Prestige International, swept all of the top Fifi prizes, chosen by industry professionals. Elie Saab Le Parfum and Kokorico won for best fragrance, most beautiful fragrance bottle and best advertising campaign in selective distribution in their respective women’s and men’s categories.
L’Occitane en Provence’s Pivoine Flora eau de parfum and Yves Rocher’s Comme Une Evidence Homme Green got the gold for best women’s and men’s scents in a brand’s own store.
The awards for top women’s and men’s scents in mass-market distribution went to Bourjois’ Clin d’Oeil Passionné eau fraîche and Unilever’s Axe Provocation.
Orange Sanguine, from Atelier Cologne, won the prize for a fragrance sold in less than 100 doors. That winner was chosen by a panel of 21 experts.
More than 20,500 Internet users voted between May 10 and June 10 for their picks among 15 men’s and women’s scents. In this field, Cacharel’s Amor Amor Forbidden Kiss and Hugo Boss’ Hugo Just Different were laureates.
To help fete The Fragrance Foundation France’s 20th birthday, attendees at the dinner voted live (via cell phones) for which scents among the past two decades’ Fifi winners — in the best women’s and men’s fragrance categories — would get this year’s “anniversary awards.” The champions were Narciso Rodriguez for Her and Hermès’ Terre d’Hermès.
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