By  on December 30, 2008

Even as the ownership of the Bill Blass Couture fashion house is determined, the firm’s licensee, First American Brands, is adding to the Bill Blass Couture fragrance collection.

The line includes four scents named with numerals, like Couture 6 and Couture 7, and is carried at Saks Fifth Avenue. They will be joined by Bill Blass Couture 8 in February.

Couture 8, like its predecessors, was inspired by a gown found in the Blass fashion collection. The newest fragrance was inspired by a colorful red floral-print dress shown in Blass’ fall 2008 presentation.

“It is inspired by the heritage of Bill Blass,” said Olesya Ianovitch, director of design and marketing for First American Brands. While the first four scents featured citrus, exotic floral and woody accords, she noted, Couture 8 mixes a “sophisticated floral green note with a bouquet of white flowers like hyacinth, poppy [a key note in the fragrance] and cosmos flower,” explained Drom perfumer Pierre Guéros. He worked on the scent with along with noses Valerie Garnuch-Mentzel and Delphine Jelk.

The fragrance comes in a 2.5-oz. square bottle with an atomizer. Printed atop the bottle is a multilayered, lacquered print inspired by the dress.

Couture 8 will be priced at $150, and simultaneous to the Saks launch, the scent will be introduced internationally. Industry sources estimate the fragrance could generate a retail sales volume of $250,000 in its first year in the U.S.

Plans call for the Bill Blass Couture fragrance collection to be expanded in September 2009 with a sixth Couture scent — part of a strategy by First American Brands to add a limited edition fragrance to the assortment every season.

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