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Beauty Inc issue 08/08/2008

Fragrance aficionados can make a French pilgrimage to Grasse, or visit scent-namesake Cologne, but perfume walking tours are the latest way to follow your nose. Paris-based Perfume Paths, led by Neela Vermeire, takes travelers on scented trips, from Serge Lutens’ purple jewel-box boutique at Les Salons du Palais Royal Shiseido to Guerlain’s
Champs-Elysée shop, with a stop for Ladurée macarons on the way. Prices start at $157 (perfumepaths.com, 33.6.30.79.06.95). Also in Paris, m.touch travel presents half- or full-day sessions with nose Marina Jung-Allegret, a consultant for L’Oréal and other French firms. Participants meet Jung-Allegret in her atelier to design their own Eaux Fraiches, or head off to the Théâtre Musée des Capucines at Fragonard for a lesson in scent history, then on to sniff fragrant teas at Mariage Frères. The cost is $155 (travel@manstouch.com, 33.1.45.51.53.80). Across the channel in London, Rita Goolamhossen’s Perfume Pilgrim walking tours offer visitors “1001 Arabian Aromas,” a insider’s guide to incense and hidden shops selling oud and Middle Eastern perfume oils. Or, there’s “Mayfair Memoire,” featuring iconic English perfumers Geo. F. Trumper and D.R. Harris & Co., and also Floris, which has a little-known museum. At the end, there’s a gift bag (included in the $100 fee) filled with scented sweets to take home (perfumepilgrim.com, 44.79.41.65.33.37).

This story first appeared in the August 8, 2008 issue of WWD.  Subscribe Today.

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