By  on August 8, 2014

Fossil is a brand steeped in midcentury America. Its leather goods, jewelry and watches harken back to the Fifties with “modern-vintage” design, but the reference isn’t simply about an aesthetic. For Fossil, 1954 is a “company rallying cry,” said Tom Kennedy, executive vice president, Fossil brand product development. “It represents energy, exploration and optimism.”

So when the time came to create the brand’s first men’s and women’s fragrances, Kennedy and his team could think of no better name. The fragrances, which will be launched on Aug. 17, have been in development for two years, said Kennedy. He describes the project as Fossil’s next frontier in its quest to connect with its customers. “They’re adventurous and curious about the world around them. We want to be their partner as they explore it,” said Kennedy.

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