By and  on May 7, 2010

The Aramis and Designer Fragrances division of the Estée Lauder Cos. is trying something a little different in its quest to sell fragrances: a high-touch mobile application dubbed Ascent, which is delivered via an Apple iPod Touch at department and specialty store counters worldwide.

“We want to continue to evolve how we have a dialogue with our customers,” said Veronique Gabai-Pinsky, global brand president for Aramis and Designer Fragrances, BeautyBank and IdeaBank at the Estée Lauder Cos. Inc. “We want to introduce a high-touch, multisensory experience at point of sale, as well as reinforce service and help the consumer navigate the fragrance counter by finding the right scent.”

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