St. John got back into the fragrance game when it relaunched its signature women's scent at its freestanding stores last month. Now, the knitwear firm is launching the fragrance at Nordstrom.
The St. John fragrance business, which comprised a signature scent (launched in 1994) and White Camellia (1998), was discontinued in 2005 as part of a strategy by then chief executive officer Richard Cohen to focus on apparel. But current ceo Glenn McMahon said he considers fragrance, and other nonapparel businesses, an important part of the brand moving forward.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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