The nearly $3 billion American fragrance industry has bet all its chips on this weekend in hopes of igniting a last-minute sales rally to save a category that has been teetering on the brink in recent weeks.
“It’s going to be a nail-biter,” said Karen Grant, vice president and global industry analyst at The NPD Group Inc. “It’s going to come down to the wire for December — this week and next.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)