By  on December 20, 2012

The nearly $3 billion American fragrance industry has bet all its chips on this weekend in hopes of igniting a last-minute sales rally to save a category that has been teetering on the brink in recent weeks.

“It’s going to be a nail-biter,” said Karen Grant, vice president and global industry analyst at The NPD Group Inc. “It’s going to come down to the wire for December — this week and next.”

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