By  on December 7, 2012

Fragrance has moved up on the consumer’s holiday gift-buying list from number eight to number six, according to The NPD Group.

In past years, fragrance has ranked 10th. According to NPD’s holiday retail survey, 17 percent of consumers said they bought fragrance as a gift after 14 percent said they planned to do so. “Fragrance is having a second banner year,” said Karen Grant, vice president and senior global industry analyst. “This holiday will not be just about the latest gadget or smartphone.”

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