By  on March 25, 2011

Fragrance sales inched up in 2010 after a double-digit decline the prior year, but a roaring comeback continues to elude the industry.

And while overall fragrance sales gained 1 percent last year, units sold declined by 10 million, said Pamela Vaile, president of Pamela Vaile Associates, citing data from The NPD Group. “The category continues to struggle,” said Vaile during a panel discussion she moderated on Wednesday called “Reset and Recharge,” hosted by The Fragrance Foundation. Vaile, together with four panelists, exchanged ideas for how to help usher in meaningful growth.

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