By  on February 9, 2013

Lacoste made its first volley into fragrances in 1968, and the brand’s been upping its game ever since.

While executives at Procter & Gamble, which has held the license since 2001, would not discuss numbers, industry sources estimate Lacoste scents generate 230 million euros, or $310.9 million at current exchange, in wholesale revenues annually.

“The Lacoste fragrance business has been growing pretty steadily,” said Carla Liuni, vice president of fashion brands for P&G Prestige. “[It] continues to be a key priority for us…and has quite a unique place in our portfolio.”

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