Lacoste made its first volley into fragrances in 1968, and the brand’s been upping its game ever since.
While executives at Procter & Gamble, which has held the license since 2001, would not discuss numbers, industry sources estimate Lacoste scents generate 230 million euros, or $310.9 million at current exchange, in wholesale revenues annually.
“The Lacoste fragrance business has been growing pretty steadily,” said Carla Liuni, vice president of fashion brands for P&G Prestige. “[It] continues to be a key priority for us…and has quite a unique place in our portfolio.”
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)