Lacoste made its first volley into fragrances in 1968, and the brand’s been upping its game ever since.
While executives at Procter & Gamble, which has held the license since 2001, would not discuss numbers, industry sources estimate Lacoste scents generate 230 million euros, or $310.9 million at current exchange, in wholesale revenues annually.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)