Lacoste made its first volley into fragrances in 1968, and the brand’s been upping its game ever since.
While executives at Procter & Gamble, which has held the license since 2001, would not discuss numbers, industry sources estimate Lacoste scents generate 230 million euros, or $310.9 million at current exchange, in wholesale revenues annually.
“The Lacoste fragrance business has been growing pretty steadily,” said Carla Liuni, vice president of fashion brands for P&G Prestige. “[It] continues to be a key priority for us…and has quite a unique place in our portfolio.”
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)