Lacoste made its first volley into fragrances in 1968, and the brand’s been upping its game ever since.
While executives at Procter & Gamble, which has held the license since 2001, would not discuss numbers, industry sources estimate Lacoste scents generate 230 million euros, or $310.9 million at current exchange, in wholesale revenues annually.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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