The New York-based Fragrance Foundation USA now has an Arabic-speaking sister.
During a recent trip to Dubai, Fragrance Foundation president Rochelle Bloom signed a licensing deal to create the Fragrance Foundation Arabia, which covers the United Arab Emirates. The Arabian branch — modeled after others in Germany, France, Italy, the U.K. and Australia — will be headed by chairman Shahzad Haider and president Grit Pannier.
The Middle East has long been a major consumer of fragrance. “Everybody in that part of the world wears fragrance — both men and women — with great appreciation,” Bloom said. According to the Foundation, the Arabian Gulf ranks highest in per-capita consumption of perfume. In the UAE, the high-ended-branded fragrance market amounts to $250 million, which is 25 percent of the $1 billion Middle Eastern market.
The U.S. Foundation will be giving its new Arabian affiliate marketing support, educational programs and industry data. In addition, Bloom said the organization will be providing its education and certification program designed for sales staff in the stores.
Bloom also noted that in addition to foreign recognition, the U.S. Foundation will gain access to key players in the market and the association will aid the Foundation’s global effort to educate fragrance consumers, “which is our mission.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia