The New York-based Fragrance Foundation USA now has an Arabic-speaking sister.

During a recent trip to Dubai, Fragrance Foundation president Rochelle Bloom signed a licensing deal to create the Fragrance Foundation Arabia, which covers the United Arab Emirates. The Arabian branch — modeled after others in Germany, France, Italy, the U.K. and Australia — will be headed by chairman Shahzad Haider and president Grit Pannier.

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