For fragrance companies, it could be a merry Christmas indeed: the market could be up 5 to 7 percent for the year when factoring in holiday sales, noted Carrie M. Mellage, director of consumer products for Kline Group, the consulting and research firm.
Mellage was speaking at the Fragrance Foundation’s annual State of the Industry lunch, held Thursday at the Harvard Club in Manhattan. “In 2011, fragrance growth exceeded the industry average for the first time in a decade,” she added, noting that fragrance comprises about 9 percent of the overall personal care market, estimated to be about $56 billion for 2011. However, “the U.S. overall beauty market has surpassed prerecession levels, but the fragrance market has not — yet,” she said. Overall U.S. fragrance sales peaked in 2007 at $5.9 billion and dipped to $5.2 billion in 2008, staying flat until this year. Retail fragrance sales are expected to hit $5.5 billion this year in the U.S. Kline attributes the growth to a number of factors, including “frugal fatigue,” interesting new launches and a boom in foreign tourism.
There have also been an avalanche of launches of late. Michael Edwards of Fragrancesoftheworld.info, a database of the fragrance world, noted that, year-to-date, 1,200 new fragrances have been launched in 2011, with 80 percent of them sold in the U.S. That was compared to 1,180 launched in 2010; 372 in 2001, and just 76 in 1991. Of the fragrances launched in 2011, 766 of them were women’s scents, 305 were men’s and 129 were unisex. While there were no limited edition scents and just three flankers launched in 1991, in 2001 there were 32 limited edition scents launched and 52 flankers. Those numbers skyrocketed to 144 limited edition scents and 188 flankers in 2011.
And while many observers are fond of taking potshots at the celebrity fragrance genre, Edwards said that its popularity showed no signs of abating, with 73 celebrity scents launched this year. Also speaking at the lunch were Wendy Liebmann, chief executive officer of WSL Strategic Retail, who noted that the economy has forced women to be smarter shoppers and employ frugal tactics, and Lynn Franco of the Conference Board, who noted that market trends such as weak job growth and cautious spending do not bode well for a major recovery of the market in the near future. The affluent and shoppers between the ages of 35 and 54 are expected to be the biggest beauty spenders for the holiday season, she said.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion