When it comes to fragrance, something doesn’t smell quite right to shoppers these days. The scents are enticing, yes, but the thought of spending money on another bottle of fragrance is not, as shoppers tighten their hold on discretionary dollars — said presenters of the panel discussion “Marketing in a Downturn: Strategies for Selling Scents in Challenging Times” held Tuesday at the Time-Life Building in New York.
The discussion, hosted by The Fragrance Foundation, was moderated by Mary Manning, president of Manning Associates, who recalled several fragrance trends that grew out of past recessions, including the cowboy-style patriotism in the Eighties ushered in by President Reagan, which set the stage for the Stetson fragrance, and more recently the return to reliable classics, like Chanel, after 9/11. The 20-year fragrance veteran suggested the current downturn has prompted consumers to choose fragrances “they’ve tried before and loved.”
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EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
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