By  on April 29, 2011

It’s not time for fragrance suppliers to be wallflowers.

In a fragrance market characterized by product oversaturation, sluggish U.S. performance, enormous potential abroad, unrealized sales from indifferent and frustrated segments of the consumer population and a shifting retail landscape, fragrance supplier executives agree that sitting on the sidelines isn’t a recipe for success. A period of experimentation is taking root as suppliers and their fragrance brand partners test novel marketing concepts, breach new retail channels and address audiences outside of their comfort zone.

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