It’s not time for fragrance suppliers to be wallflowers.
In a fragrance market characterized by product oversaturation, sluggish U.S. performance, enormous potential abroad, unrealized sales from indifferent and frustrated segments of the consumer population and a shifting retail landscape, fragrance supplier executives agree that sitting on the sidelines isn’t a recipe for success. A period of experimentation is taking root as suppliers and their fragrance brand partners test novel marketing concepts, breach new retail channels and address audiences outside of their comfort zone.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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