Fragrance pioneer Frédéric Malle has married his twin passions for perfume and architecture with the opening of his second New York store today.
Located at 94 Greenwich Avenue in Manhattan’s West Village, the 450-square-foot fragrance boutique signifies a new phase of his storied career. Malle has long characterized his firm as a publishing house that “publishes” the work of the world’s best perfumers. Now, he has also started showcasing the work of top architects in the form of new freestanding Editions de Parfums Frédéric Malle stores, starting with the new shop on Greenwich Avenue. It was designed by Steven Holl, whom Malle described as “one of the greatest architects of our era.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)