Fred Segal is hoping to bring personalization to a whole new level with The Blend, a do-it-yourself fragrance kit, which will be launched in November.
The kit was inspired by the Santa Monica, Calif., retailer’s popular bespoke scent bar, launched in 1984, where customers can whip up their own creations by applying layers of scent on their skin, using roller-ball applicators.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)