By  on October 10, 2013

Fred Segal is hoping to bring personalization to a whole new level with The Blend, a do-it-yourself fragrance kit, which will be launched in November.

The kit was inspired by the Santa Monica, Calif., retailer’s popular bespoke scent bar, launched in 1984, where customers can whip up their own creations by applying layers of scent on their skin, using roller-ball applicators.

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