By  on April 9, 2008

LOS ANGELES — Fresh Inc. marked the West Coast launch of its latest scent, called Cannabis Rose, with a luncheon atop Hollywood's Roosevelt Hotel last week.

The new eau de parfum comes at a time when Fresh is putting the finishing touches on a rebranding effort and it is meant to be a feminine counterpart to Fresh's two-year-old masculine scent, Cannabis Santal — although Fresh co-founder Lev Glazman noted both fragrances have unisex appeal.

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