By  on June 20, 2008

Gucci creative director Frida Giannini will make her mark on the fragrance arena with the September launch of Gucci by Gucci Pour Homme, her first men's scent developed from scratch. The Italian design house aims to establish the new men's scent, coupled with last fall's feminine counterpart, as the foundation upon which to build Gucci's entire fragrance business.

GENEVA — Flush from the success of her first women's scent, Gucci creative director Frida Giannini has tried her hand with a men's fragrance, Gucci by Gucci Pour Homme, which is slated to hit shelves in the fall.

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