By  on February 13, 2017
Fueguia 1833's SoHo Store.

“SoHo, no doubts.” Fueguia 1833’s founder Julian Bedel has always had clear ideas on where to open his first stand-alone store in New York. Located on 21 Crosby Street, the 592-square-foot unit marks the first direct store of the niche scent label in the American market.

Bedel appointed the local Tony Chi & Associates studio to conceive the sophisticated and cozy interior concept, which blends business with discovery and learning experiences.

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