PARIS — Two years after launching his first signature scent, a women’s eau de parfum, John Galliano and his fragrance license holder, Selective Beauty, will introduce an eau de toilette version.
Givaudan perfumer Aurélien Guichard created the juice. (He had, with Christine Nagel, mixed the edp iteration.) The idea, explained Guichard, is to make a younger, more casual-feeling and joyful fragrance. “It’s a new facet of [John Galliano’s] muse, the ‘Galliano girl,’” added Aurélie Balas, international product manager at Selective Beauty.
Guichard kept some of what’s in the edp — a modern floral aldehyde — like the iris note, but he tweaked certain elements, such as decreasing its woodiness and combining the rose oil component with green notes. A high quantity of musk notes allows for a long-lasting trail, he explained.
“John Galliano was very involved in the development,” said Guichard.
The new fragrance’s bottle is a more transparent, lighter-colored version of the original.
Jean-Baptiste Mondino shot the single-page advertising featuring the bottle in a collage format created by Galliano. The collage image also appears on the fragrance’s outer packaging.
“The target is larger [for the new fragrance],” said Balas.
Selective Beauty executives would not discuss sales projections, but industry sources expect the John Galliano edt will ring up 8 million euros, or $10.8 million at current exchange, in retail sales during the first year worldwide.
The fragrance will be launched in April in France, the U.K., Italy, Germany, Russia and the Middle East. It is to be introduced in spring in Asia and in spring 2011 in the U.S.
In France, the 40-ml. edt spray will sell for 52 euros, or $70.45. The 60-ml. version is to be 66 euros, or $89.40.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast