Sylvie Ganter, former president of the U.S. subsidiary of Paris-based Selective Beauty SA, has struck out on her own with a new partner to set up a New York-based distribution and marketing firm, Atelier Cologne North America Inc.

Ganter, who will be chief executive officer, launched the new company with William Reith, who is president. According to the company, she will concentrate on developing brand relationships and manage operations, while he will handle retailer relationships and developments in the field.

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